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The Tasmanian devil

Ruppert Murdoch is on his way back into the German market, which he left after the bankruptcy of Kirch Pay-TV division involuntarily and high losses. At that time, introduced him Harald Schmidt - himself still under the banner Kirch's sailing - Tasmanian devil before the public.



Today Ruppert creeps back. The restart is silent and possibly opens up a small interest group of media, film, sports and communication. Unobtrusively and with the approval of regulators and competition authority, he grabs piece by piece, the majority of shares of Premiere.

Even Fox, Murdoch's channel brand is on its way to Germany. The broadcast license is granted and the supply for UnityMedia imminent. It is interesting at any rate, that Unity Media chief Pam Sanduh precaution announced again to seek the Bundesliga rights, but only directly from the league.

And it can be what happens in the next few weeks focus: What is the impact of joining Premiere the central marketing of the football rights? How do the other bidders? What the Cartel? What steps is the league?

thing is in any case that the race is not yet done and prepare the market entry of the Tasmanian devil still some market participants is headache.

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Ingo you musch sales do

Hornauer Rulez! He is back - on TV and in the press. On the screen an entertaining and surprisingly entertaining, in reporting under fire from media watchdogs, journalists and moralists.

phone sex, call TV, cult guru and TV - how does that work? Just do not - and that makes channel Telemedial today so unique and exciting. If you look at the development of the Lord with the golden hair look, it can be a continuous development of creativity and connected with it, who deny not the personality. The Rambo of the phone sex industry is spiritual medium on TV and is cured it for yourself.

Let's start with BTV4U on. Anyone who thinks back to the time there, which can certainly remember the legendary motivational video for Steve Ballmer's Monkey Dance. This makes it it "Ingo, you do musch sales", not a word of editorial care and information mission of television - Money is it! A clear message. I care for you and you deserve my money. So far, so good, a fair deal.



guards it until the media was too much with the direct intervention of the member in the editorial control of the transmitter - speaks revenue optimization. It implies denying the renewal of the license.

From then on, Thomas G. dealt with the copy of business models (Call TV, Astro TV) and the management of purchased airtime, for example on the DSF.

Unforgettable is the story of the DSF CEO Huether and Deisenberger on the personal journey of money to Mr Horn driving Auer. It is the anonymous encounter with a messenger to the motorway service area, which leads then to an undisclosed location - is known as a blindfold. And then pick up your shoes and socks on the master of the check. Best way to a function not staged.

And now we come full circle. The Guru - fed up with foreign channels, concepts and sects - creates his own stage on television. Ownership as the main character, presenter and media. No media monitor, a TV director, is not a competitor Him in your way. Channel Telemedial is a partner, producer, moderator, and media services in one.

From phone sex provider to a complete, integrated, tele-media business models on TV, united in one person - this is to imitate it for now. Even tile man still needs the ARD!

Here is a sampling:

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Division Report: today - under the hammer

It's Tool Time - or Look Who Improvement 24 / 7! Germany's first home improvement channel opens its virtual doors to DIY. Long planned, now there's first test run. As in real life, the site often takes longer than planned.

name change, conceptual change and move delays in financing the start. But we hope for a great new offer in the digital forest division. TV at the hardware store formats, we recommend crisp campaigns, so that potential viewers do not confuse the transmitter to teleshopping.

For example: Hoeness as the protagonist is strapped to the roof rack of a car driven by the care wash. Dressed in a suit in XXHome design work - and it spits out the new message of XXHome: "Do it yourself yesterday, XXHome shows you what it turns. "

We are definitely on strong entertainment and look forward to a good start.

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Digital book burning

That was a short play for Germany's first channel literature. Fate or a sign that quality entertainment has no place in our media world nothing?

None of everything. As always, the struggle for distribution in the cable, the crucial factor. If the promise of the largest cable operator fails, it will be difficult. No KDG - no revenue - not an investor.

Why has canceled the KDG - that is, as always, unclear. What is clear is that the decision criteria are not clear.

We want lettra luck in finding an investor - a must so hold up the quality flag.

And one more addendum - the Berlin development banks at least had no heart for books.

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RTLShop: Freiwald is fair game

Here we go with RTLShop: Axel Freiwald is first prominent victim. The not-so-new management team around Hege Hofer Kittelsen program and the bearish man Matthias Preuss make Axel fair game.

precisely the relationship between Prussia and fair game probably exciting have been. If so two successive TV trefffen founding fathers, zumeinst wins the one who can better boxes. That was definitely Matthias Preuss. Whether it will fit into his sometimes very rough way the fine spirits at the OTTO Store? We will see.

Preuss turtelt precaution alongside his old ways Meier cat tracks in crystal clear tv .

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Plan D: Kirch and DFL

is happening there now - the all-encompassing octopus in the form of the Federal Cartel Office now takes on the issue of DFL and central marketing by the Sirius agency. It was expected that the old-new team will not get away so easy away with it. Remains open, however, whether the parties Stations, clubs, DFL, advertisers and producers, will eventually lose all if the process drags on.

And it will certainly, for where a judge, there is always a plaintiff. And one of the adjustments to Bonn operates certainly not without self-interest. are candidates for this purpose, at any rate enough.

One can assume that those responsible for Mr Kirch and Sirius certainly been concerned with this scenario. Hard to imagine - who knows the parties involved - that is no Plan B here in the drawer. Even among the clubs, there are different opinions concerning the content and economic sense of the business. In contrast, mostly those who were not alone anyway no chance of higher returns.

This opportunity has only short term in our view, a German club, more precisely, the FC Bayern Munich.

Dieter Hoeness are bound to be ever prematurely resigned as manager and board member of the club known. So, Plan D?

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heavyweight back in the arena

Voyage TV takes a capital Buyer: Mina Schachter-Radig J. acquire the insolvent Voyage TV stations. Mrs. Schachter-Radig is not new to the business and has experience in transactional television - at least for the rapid assembly and processing.

started Arena TV 2005 and survived just one year. What an attack on 1-2-3.TV was thought to be the end took the insolvency administrator. On the way, is liable to no luck-even the same football product - it has taken the name after initial arguments - was not crowned with success.

comes at Voyage TV wife Schachter-Radig just right. Since this station has been operated successfully and has never been profitable, there is little chance to make it even worse. Even small steps can become a success story. We wait and tense. CyberOtt wish you luck in returning to the arena.

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What is really with: not for sale www.kress.de

antitrust penalties, falling advertising revenues, sluggish sales of ProSiebenSat1 production and then nine live . The concept of call should really be the savior in bad times and balance in the volatile advertising market. purchased for about € 200 million, nine live since then supplies annually decreasing numbers. On a go is not to think at the moment.

is too high, the fear, the rest of the call profitable business through reprogramming or new concepts at risk. But this is no help. During the call goes business with seeing eyes and clinging to the mast of the sinking ship, is very timid in the repositioning invested. At the end you have a call station with '0 'range, which makes no more calls. So what do

: Maybe you should disconnect from the transmitter and the concept? Who knows if NINE LIVE at the end of the year is in the hands of the family of channels.