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The Tasmanian devil

Ruppert Murdoch is on his way back into the German market, which he left after the bankruptcy of Kirch Pay-TV division involuntarily and high losses. At that time, introduced him Harald Schmidt - himself still under the banner Kirch's sailing - Tasmanian devil before the public.



Today Ruppert creeps back. The restart is silent and possibly opens up a small interest group of media, film, sports and communication. Unobtrusively and with the approval of regulators and competition authority, he grabs piece by piece, the majority of shares of Premiere.

Even Fox, Murdoch's channel brand is on its way to Germany. The broadcast license is granted and the supply for UnityMedia imminent. It is interesting at any rate, that Unity Media chief Pam Sanduh precaution announced again to seek the Bundesliga rights, but only directly from the league.

And it can be what happens in the next few weeks focus: What is the impact of joining Premiere the central marketing of the football rights? How do the other bidders? What the Cartel? What steps is the league?

thing is in any case that the race is not yet done and prepare the market entry of the Tasmanian devil still some market participants is headache.

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Ingo you musch sales do

Hornauer Rulez! He is back - on TV and in the press. On the screen an entertaining and surprisingly entertaining, in reporting under fire from media watchdogs, journalists and moralists.

phone sex, call TV, cult guru and TV - how does that work? Just do not - and that makes channel Telemedial today so unique and exciting. If you look at the development of the Lord with the golden hair look, it can be a continuous development of creativity and connected with it, who deny not the personality. The Rambo of the phone sex industry is spiritual medium on TV and is cured it for yourself.

Let's start with BTV4U on. Anyone who thinks back to the time there, which can certainly remember the legendary motivational video for Steve Ballmer's Monkey Dance. This makes it it "Ingo, you do musch sales", not a word of editorial care and information mission of television - Money is it! A clear message. I care for you and you deserve my money. So far, so good, a fair deal.



guards it until the media was too much with the direct intervention of the member in the editorial control of the transmitter - speaks revenue optimization. It implies denying the renewal of the license.

From then on, Thomas G. dealt with the copy of business models (Call TV, Astro TV) and the management of purchased airtime, for example on the DSF.

Unforgettable is the story of the DSF CEO Huether and Deisenberger on the personal journey of money to Mr Horn driving Auer. It is the anonymous encounter with a messenger to the motorway service area, which leads then to an undisclosed location - is known as a blindfold. And then pick up your shoes and socks on the master of the check. Best way to a function not staged.

And now we come full circle. The Guru - fed up with foreign channels, concepts and sects - creates his own stage on television. Ownership as the main character, presenter and media. No media monitor, a TV director, is not a competitor Him in your way. Channel Telemedial is a partner, producer, moderator, and media services in one.

From phone sex provider to a complete, integrated, tele-media business models on TV, united in one person - this is to imitate it for now. Even tile man still needs the ARD!

Here is a sampling:

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It's Tool Time - or Look Who Improvement 24 / 7! Germany's first home improvement channel opens its virtual doors to DIY. Long planned, now there's first test run. As in real life, the site often takes longer than planned.

name change, conceptual change and move delays in financing the start. But we hope for a great new offer in the digital forest division. TV at the hardware store formats, we recommend crisp campaigns, so that potential viewers do not confuse the transmitter to teleshopping.

For example: Hoeness as the protagonist is strapped to the roof rack of a car driven by the care wash. Dressed in a suit in XXHome design work - and it spits out the new message of XXHome: "Do it yourself yesterday, XXHome shows you what it turns. "

We are definitely on strong entertainment and look forward to a good start.