Ruppert Murdoch is on his way back into the German market, which he left after the bankruptcy of Kirch Pay-TV division involuntarily and high losses. At that time, introduced him Harald Schmidt - himself still under the banner Kirch's sailing - Tasmanian devil before the public.
Today Ruppert creeps back. The restart is silent and possibly opens up a small interest group of media, film, sports and communication. Unobtrusively and with the approval of regulators and competition authority, he grabs piece by piece, the majority of shares of Premiere.
Even Fox, Murdoch's channel brand is on its way to Germany. The broadcast license is granted and the supply for UnityMedia imminent. It is interesting at any rate, that Unity Media chief Pam Sanduh precaution announced again to seek the Bundesliga rights, but only directly from the league.
And it can be what happens in the next few weeks focus: What is the impact of joining Premiere the central marketing of the football rights? How do the other bidders? What the Cartel? What steps is the league?
thing is in any case that the race is not yet done and prepare the market entry of the Tasmanian devil still some market participants is headache.
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